Google Adwords

Google Adwords (pay per click search engine advertising) is a powerful way to generate leads 24/7 on auto-pilot, but it's also a way to blow your entire monthly marketing budget quickly if you don't know what you're doing.

Mastering Adwords is a skill that takes time, but the rewards can be HUGE. Anyone can learn how to use it cost effectively, but additional training is required so be prepared to learn some new skills if you want to tackle this advertising strategy.

A great way to take advantage of Google PPC advertising is with the use of Professionally managed cooperative advertising campaigns... working together as a team we can leverage the power of Google.

 
For more information on hwat InTouch Marketing can do for your business personally, visit their site here:

http://www.intouchmarketing.us/

As you can see, when someone types in the term “make money from home” on Google a page displays targeted search results for the term “make money from home”.  

 

It doesn't matter what the search term is, it works the same way when you're promoting any home-based opportunity.

Now look at the ads on the right under “sponsored links”. These are the ads that you’ll create for promoting your website.

When someone clicks on your ad, you'll get charged a predetermined amount of money (as low as .03 cents per click) that you choose. 

If a person clicks your ad and joins you - Cha-ching!

Side Note - The majority of Google AdWords advertisers simply don't have a clue about what they're doing. They instantly think they're ready to conquer the world after finding out that they can start out with as little as $5 and a dream.

The reality is you still have to have some fundamental knowledge of advertising in order to succeed with Google AdWords, or any type of advertising for that matter.

You have to educate yourself first; otherwise you'd be better off playing the lottery!

If you want to dramatically shorten your learning curve to make "Google" work for you in a big way, I highly recommend you pick up a copy of Perry Marshal’s “Definitive Guide To Google Adwords” e-book.

Perry’s probably the #1 leading expert on how to place ads using Google Adwords and his e-book saved me tons of wasted time and money. You can go to Perry's website right now and get his Free 5-Day Mini Boot-Camp Training on how to drive tons of traffic to your website fast using Google Adwords: Click Here.

What I really like about Perry's e-book is that he makes it so simple and easy to understand. You can read his book, and then, in as little as 15 minutes later, have highly targeted traffic going to your website with just a few clicks of your mouse.

Pay per click advertising requires a little bit of a learning curve, some patience and testing to be highly effective, but it's totally worth it and will continue generating qualified traffic for you 24/7.

In the beginning, you’ll want to start by hunting for some key words or phrases related to cash gifting or business opportunities that you’ll target using Google Pay-Per-Click ads.

When I first started using PPC advertising, I was naively typing in all of my keywords into my pay per click accounts. It was taking me literally hours to do this.

If you’re looking for a no-cost solution, here’s a sneaky little trick for finding some really juicy keywords….

Do a search on Google or Yahoo for anything related to your business opportunity. Visit some of the top listings in the middle area, these aren’t the sponsored listings, they’re the natural listings that you can’t pay for.

Now once you’re at one of the top sites, move your cursor over the page (but not over a link or picture) and 'right click'. 

In most cases, a little box will pop up with some options.

Click on "view source." This will give you a behind the scenes look at that person's web site. You'll be able to see their key words. You may have to scroll down and to the right a bit to find them.

You'll find a ton of key words and phrases to test by doing this. Try it. 

Note: The above technique doesn't work on every site, and it’ll most likely not work on a replicating website, but it can really help you speed up the process, especially if you’re on a tight budget.
 

Top Pay Per Click Search Engines:

1. Overture (now owned by Yahoo) - http://searchmarketing.yahoo.com/
Ads placed through overture end up on search engines like Yahoo, MSN, Ask Jeeves, Alta Vista, etc. The downside to this PPC vendor is that you have to wait for your ads to be approved before they go live.

2. Google - http://adwords.google.com
You can get a lot of exposure using Google Adwords, but there’s a bit of a learning curve. The greatest thing about Google is your ads go live within 15 minutes.

3. Miva - www.miva.com 
Miva is the third biggest PPC search engine with usually cheaper rates than Overture and Google. They have a relationship with search engines like Search.com, Excite, WebCrawler, MetaCrawler, Dogpile, Bizjournals, Mamma, Cometsearch.

There are tons more PPC search engines out there, but not all of them are worth the effort. To find out more about PPC search engines, here's a great reference website I use called: www.payperclicksearchengines.com 

WARNING! Before you decide to go out there and start blindly dumping money into these pay-per-click search engines, think again.  It's a great strategy, but if you rush into it and don't know what you're doing, you can lose money fast with minimal results!

The first PPC search engine I would start with is Google, because your ads go live right away, then you can branch out later to other search engines. Most of my ppc traffic comes from Google and allows me to turn it on and off with the click of a mouse button… like a light switch.

I've been advertising on them for several years now and like most people, I didn't do well in the beginning. It's especially tough in a competitive market such as "business opportunities". 

But when done effectively, you can easily make $500 in profit per week spending only about $15 per day (five days a week) on PPC. But be sure to set your daily PPC budget before running your ad so you don’t drain your account overnight - Trust me, I’ve seen it happen!

Also, your click bid should be high enough to get your ad on page one or two of Google, Yahoo, etc. I try to keep my bids down as low as possible, but with some keywords, it's not possible to bid under $0.25, so I usually set my bids to at least $0.25 on all my ads, and I set my daily budget at $15 and sometimes $25 or even $50 depending on the campaign and profit margin of what I’m promoting. 

A good daily budget to start with is $10 - $15 if possible. Remember, you can always pause things if you need to. Once you start to see good results (leads), you can increase the daily PPC amount.

If you're spending $75 - $100 per week on PPC and you receive $500, $1000 or more, then obviously you need to increase your daily budget. Lets say that you consistently receive $500 from every $100 paid out for PPC, then it's logical that you could increase your advertising budget.

Writing Your Google Ad:

Decide what key words and phrases you want to start testing first. Go to those key words and phrases via Google, and study the ads on page one for those. 

I'd like you to notice something about the ads; a lot of them say the same thing with a slightly different twist. This is important to recognize...

Make sure YOU don't say the same thing as everyone else. 

For example: "$500 per day." "Receive $3000 - $9000 per month," etc.

This is key. Don't copy anyone... be unique. Show your unique personality in your ad. Say something really different.

Here's an example...

"Cash Gifting Facts? Get the facts before you join any gifting program." 

Now, don't use that ad. Come up with your own idea and your own ad. 

Be a little creative and study other people’s ads.

One tip that’s served me very well over the years is to find out what most people are doing to market their business and then go in the opposite direction. This is what Attraction Marketing is all about. Marching to the sound of your own drum, instead of following the crowd.

If you write your ad in a way that will make it stand out from all the others under the key word or phrase you're targeting, you'll have an advantage.

TIP: Remember that the ad is not there to sell the opportunity; it's just there as bait to get someone to click on your link and find out more. That’s it!

Target each key word or phrase with a separate ad if needed. Don't use the same ad for every key word or phrase unless you have a big winner. 

For example... If I'm targeting the key phrase "Mentors in Motion," I want to say something that will attract people who are visiting that phrase. 

For instance: "I was going to join Mentors in Motion until I found this." This approach is the key to getting above average results, and you can reel in the big bucks by doing this.

Here's another thing you may not have thought about... When big marketers advertise in magazines or direct mail, etc, many of the prospects from their ads will go online to research whatever they’re advertising. Knowing this little-known fact can help you really cash in.

When they see your great ad, they'll click on it and possibly join you. I've had this happen many times where people are doing their homework on a particular program and all I did was share with them my own personal story and in depth review of the program. A lot of them end up joining with me, even if they already looked at someone else's site. 

That’s why as a marketer, you’ve gotta be savvy, creative and never lazy. Try thinking outside the box.

If you don't have a Google Adwords account, click here and then follow their instructions for setting up an account. If you need technical help with this, please contact the Google support staff. 

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Massive TARGETED Google Traffic
Super Video Training

Discover What Your Last Sponsor
 Had NO CLUE About…

 

It's ALL ABOUT TRAFFIC TO YOUR SITE...

I don't care what program you're promoting... I can build it.

And I can teach you how to build it too. But you have to learn some marketing skills first. Be patient. And above all... Be of Good Cheer!

These next videos are gonna knock your socks right off!

Massive Targeted Traffic To Your Site FAST for CHEAP from GOOGLE.

Enjoy the training. Take Notes, but above all... TAKE ACTION! And go out there and help people make some money. This industry is really fun and simple as long as you learn REAL marketing and keep it fun...

Massive Google Traffic 1 of 3 

 



Massive Google Traffic 2 of 3


 



Massive Google Traffic 3 of 3


 



JUICE! Serious JUICE To Put "YOU, Inc."
On the Internet Marketing Map of the World...
Enjoy and Put This Information To Work For You...

 

It's a wrap! I hope you've enjoyed (and put to use) this collection of training videos. Spread the word and help others succeed in their business and you'll start seeing the Law of Attraction work some magic in your own life.  

Online marketing is a simple art & science . There's nothing too hard about it. And you can leverage the power of this information and the internet to bring home some bacon to your family and design the lifestyle of your dreams.  

 

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Online Press Releases

I don’t know why, but the words "Press Release" seem to scare the crap outta some people, so I’m gonna help clear up some of the mystery surrounding this powerful and low cost marketing strategy.

Online press releases are an amazing “secret weapon” that's usually never mentioned by mainstream marketing "gurus," because they know how powerful it is and don’t wanna let the cat out of bag… but I’m gonna go ahead and spill the beans…

What's a Press Release?

A press release (or  “news release” as it's also referred to) is a condensed article that's written in a journalistic style. A press release is not a sales flyer, resume, or an advertisement; it’s a "news" item.

It needs to "inform" people, NOT sell them something. A press release informs the public on exactly how your product, service, or opportunity will benefit their lives.

The purpose is to highlight something interesting and newsworthy about you, your company or your opportunity. This can include announcing product releases, business opportunities, new services, or drama within your particular market.

The trick here is to write about your opportunity the same way a newspaper editor would write about it. Think NEWS... not ad. You don't want to come across like you're selling.

How Much Does It Cost To Do A Press Release?

Press releases are relatively inexpensive ($200 or less), and even free in some cases to prepare and distribute. Compare that to the price of a full-page ad from a major news publication - generally tens of thousands of dollars right...?

Even local papers typically charge several thousand dollars. You can receive better, more comprehensive coverage than paid advertising using online press releases. In fact, research shows that most news releases generate a higher return than even high-powered ad campaigns.

The primary benefit to you, and why you'll definitely want to do some press releases is because they’re a great source for generating tons of FREE LEADS! Submitting press releases is a rarely used, "backdoor" strategy, that's usually hidden behind the search engines.

Most marketers never learn that due to the high rankings of a lot of these online news wire services, your press release can usually get very high rankings in all the major search engines like Google, Yahoo and many others in a matter of a few DAYS, not weeks or months! I've seen some people get Top10 rankings on Google in as little as 24 hours, no kidding.

Not only does this mean that you can generate free leads, but because it's considered "news", you get the credibility factor as a fringe benefit… which in turn builds tremendous trust between you and your prospects and delivers them to you on a silver platter.

Another advantage to sending out news releases is that they’re always in demand. All news organizations, including magazine editors, broadcast, and industry-specific editors, use press releases to develop the bulk of their published news stories.  

From a consumer stand point, editors who report on your press release are considered disinterested parties, meaning that your announcement was chosen because of public demand for relevant and useful information, and not because of commercial value.

As a general rule, paid advertising is suspect in the consumer’s eye because companies are more interested in their products selling than what's in the best interest of their customers.

To sum it up, the benefits to sending out press releases include:

• Low cost
• Increased visibility for your business
• High demand for press releases in the news industry
• Added credibility for you and your company
• New customers and/or reps
• Gets your site listed in top search engines very quickly
• Free publicity
• More free traffic

You can go to PR Web or free-press-release.com, and write a "news style ad" for cash gifting. Then wait a few days and... "Presto!"… your write up is on the search engines.

Free-Press-Release.com is free to submit press releases, PRweb charges a nominal fee of less than $200, but you’ll get better coverage faster.

One of the most important things PR Web does for you is they can professionally edit your press release, or even write it from scratch if you have a decent budget. This service provides you with a great press release and allows them to virtually guarantee your press release gets picked up and carried on all the news services.

Once you place a press release, it will be out there working for you every day (and in some cases, years) sending visitors to your site!

Here's a great test for a real press release. Since your final pitch is usually included in the last paragraph, read your press release out loud. Ask yourself if it would still be worth reading WITHOUT your pitch. If so, it's probably gonna work well for you.

Press releases come in many forms due to the topic you’re writing about. However, the basic rule of thumb still applies. If you've never written one before it may be a little challenging at first. Don't despair. Grab the latest daily newspaper and read some of their informational articles.

For more examples of press releases, do a search on www.prweb.com for any opportunity, product, or industry, and chances are you'll be able to find some great press releases others have submitted that can be used as a basic template or starting point.

Notice how each article is written and pattern yours after the same format. After you do a few of them you should be able to get the hang of it.

Rather pay someone else to write one for you?

If you’re like me and you sometimes find yourself either short on words or short on time (or a combination of both), you can always hire a professional to write a press release for you.

One of the best resources I’ve found for outsourcing these types of projects is Dr. Kevin Nunley’s website at www.drnunley.com. He’s got all kinds of awesome deals and can have you looking like a pro and getting traffic to your site in no time.