Attraction Marketing Training

 Offline Advertising 

Post Cards Advertising
(They Can Help Design Custom Cards)

This is one of my favorite and top methods of advertising and it's 100% automated once you place your order. The return on investment can be really nice here.

You have nothing to figure out… either place your order and arrange the mailing of the cards yourself – or use our fully-automated Postcard direct-mailing service where the entire mailing process will be handled for you.

I designed my own and you can too...

You can choose either one.

The mailing house we use does everything from start to finish for us: printing, postage, list compiling, and mailing.... 100% hands-off! We have 2 different versions of postcards to choose from. Prices start at about $287 for 500 postcards and drop significantly with larger quantities.

A GREAT Post Card Marketing Resource:
http://www.bobleduc.com/


Post Card Marketing List Sources:
http://www.leadlists.com/
http://www.edithroman.com/
http://www.macromark.com/
http://www.dajdirect.com/

 Global Gifting System Team Members:
http://www.postcardorders.com/

I recommend sending out at least 2,500 "Flashy" and  2,500 "Conservative" (per week) if you are just getting started or as your budget allows etc. And they only take 4 days to mail!!

Voice Broadcasting

Voice broadcasting is probably one of the most FUN and powerful marketing tools you can use to drive lots of traffic to your website. Sharp marketers who know what this tool can do call it the lazy way to get results with less work and money invested.

What is it? If you've never heard of Voice Broadcasting before, I'm sure you've experienced it from the other end...

It's a mass communication tool that broadcasts telephone messages to hundreds or thousands of call recipients at once with the press of a button. It can call 10,000 leads in less than 30 minutes.

Here's How It Works

There's no software to download and no hardware. Everything is web based and accessed in a password protected member's area. It's easy to use.

First you'll record a short message inviting people to visit your website. Then... click on a file of phone leads & download them in to your new Automatic Voice Broadcasting platform. 

Then... press the send button & your Voice Broadcaster will call everyone on your phone list and deliver your message.

With the right message you can see hot prospects visiting your site starting almost immediately.

I use a company called Phone Broadcast Network  for my all voice broadcasting needs since they have the lowest fees I've ever seen (Only 1.8 cents per minute for calls that connect - Less than 2 cents per 30 second connected call). Their system is 100% Internet-based and easy to use.

Their software can also scrub all numbers against the national do not call list (DNC) to prevent any unsolicited complaints.

In addition, as a client, you get FREE access to 15 Million MLM Genealogy contacts! These are people who at one time were involved in a home business, and it's a great pond to fish in. 

 You can also get FREE Unlimited B2B (business to business) leads at your request. This is powerful if you want to focus your marketing towards real estate professionals, or any other industry for that matter. Think about all the industries in the US that have been affected by sub-prime loan fiasco and recession.

This is the most time and cost effective prospecting tool on the market. It's the perfect marriage between the Internet and the Phone and will give you the edge your competition doesn't have.

For more information listen to an overview anytime here: Phone Blast 

More Voice Broadcast Lead Sources: http://www.voiceblastleads.com/
http://www.leadlists.com/ 
 

 

 

Newspaper and Magazine Advertising

Buying a single ad in a SINGLE newspaper or magazine is an EXPENSIVE way to advertise. What if you could buy "wholesale advertising" in multiple papers and pay a deeply discounted price for your advertising? Well you can.

I almost always go through an ad broker. 99% of the time the rates will be less than if you went to the source directly.

Tip: Look for newspaper and magazine deals that hit your target market and that have some "shelf life". USA Today has a weekend edition that's on the newsstands for 3 days instead of just 1 day. Many other papers publish weekly instead of daily. Look them over, then give it a go.

1. American Classified - 129 papers to 4 million homes. Call 270-683-5557 (Lee)

2. Nationwide Advertising - http://www.nationwideadvertising.com

3. Advertising Connection - 100 million homes. Call 800-326-3468 (Pam)

4. Wolfe Enterprises (Home-based business magazines and USA Today). Call Randy at 321-449-1211. You can also visit their website at www.wolfenterprises.net

USA Today - http://www.wolfenterprises.net/usatoday.html

  • Excellent resource for running a 4 line classified ad.

  • Use Friday edition ONLY for best response.

  • Can be very competitive so be aware of who's running what.

The key to this type of offline advertising as with anything else is long-term consistency. Also keep in mind that the more frequently you advertise with Wolfe Enterprises the better the price. They'll even design a display ad for you if you need them to. I highly recommend their service.

One thing to keep in mind when doing this type of advertising is that there's a lag time of usually at least one month from when you place your order until when your ads come out in the magazines.

For this reason it’s important to keep this in mind when coordinating your other advertising.  

Fun Stuff!

Here are a few fun tools you can use to promote your website while you’re out running errands, eating at a restaurant, cruzin’ down the highway, or just kickin’ back, sippin’ a latte at Starbucks…

By no means are these gonna generate massive amounts of traffic quickly, but they can be a nice supplement to some of the methods covered here.

1. Rubber stamp all your money with your website url

I love this one because you can get tons of free viral advertising, without spending anything other than what you use to pay for things with cash.

Here’s what you do… go get a small rubber stamp made with your website url (don’t include the http://). Any of the large office supply superstores such as Office Max, Office Depot, Staples, etc. can produce stamps for you, and usually within a few business days.

There are also several places on the web to order stamps, ink, and replacement inkpads:

You can experiment with different ink colors. Some people will want to just stick with black or blue to try to remain as unobtrusive as possible. Others want something flashy like a fluorescent or neon color, or even red, so it’ll really stands out.

Make sure NOT to use a bold type style since the ink has a tendency to bleed too much on the porous paper and the letters will close up and appear mushy. Also keep the type fairly small in width so you can squeeze it in on some open space on a bill.

Next, go to the bank and get a whole bunch of one dollar bills ($20s and $100s work fine too!) and stamp them all with your website url. Then pay for everything with them!

Some people get good results from running their bills through their inkjet or laser printers, instead of stamping. It'll just take some trial and error to figure out the correct spacing and margin settings… you can cut out some plain paper that’s the same size as a bill to experiment with and use it as a practice template.

And some old fashioned dinosaurs out there will still swear by handwriting everything - Egads… that's a whole lotta writer's cramp!

And yes, it’s legal to do this. As long as you don’t make the bills “unfit for circulation” by “mutilating, cutting, disfiguring, perforating, uniting or cementing together” (or doing anything else to render them unfit to be reissued), Title 18, Section 333 of the United States Code wouldn’t come into play. So just keep it simple and you’ll be okay.

2. Drop Cards

Drop cards (or sizzle cards) are very similar to business cards, but the ones I like to use look like real money and they get a lot more attention. The major difference between a typical business card and a drop card is that a business card will usually present a good deal of information, a drop card is used for one single purpose... to create curiosity that generates leads.

Dollar Card Marketing - This company produces some really cool fake bills (half folded) and inside is your small teaser ad. 

 

They look like the real thing when they're folded in half and are great for when you're out and about. They're designed to attract attention of people who are looking for an opportunity, but they'll also catch the attention of people who are just “looking”. Remember, this is a numbers game and you’re just looking to get people to your website and then let the system take over.

Here are some additional samples for ad copy:

Receive $1,000 Cash Daily!
Turn-key and automated! 
Not MLM, NO Selling, NO Boss!
Website address

Cash this TICKET!
$500 + per day
Website address

HEY YOU!
Wanna pick up some REAL CASH?
Then visit Website address

So… what have you got to lose? Hurry up already!

Receive $500 or more per day!
Check out my website now to find out how!
NO Selling
Website address

To use ‘em, or not to use ‘em…

Think about this, when you pay your bills (the old fashioned way), how many people do you think are responsible for opening up that bill? One right?

I mean, we've got a real live person on the other end who's opening up your letter and pulling out your check and processing it. Do you think that person is making all the money they want to make?

Hmmm, probably not…

Do you think they might have some financial needs?

 

Probably…

We're already paying bills right? So why not make it a prospecting opportunity? Have some fun with this… Stick a $100 Bill Business Card in with your bill next time. Here are a few other ways you can use drop cards, but don’t be a litterbug... You can easily come up with many other places. Have fun with this!

 

Barnes & Noble / Borders Books: I put them in home business magazines and business books. I also put them inside books on the financial rack as book markers so that when people open the books, they fall out and pick them up.

Restaurants: Whenever I eat out, I leave a few cards, especially one for the waiter or waitress when I leave the tip.

Wal-Mart, Target, Best Buy, grocery stores, movie theaters, etc.: I'll place the cards on the drivers side window above the door handle. DON’T put them on the windshields as they'll get trashed and people won’t read them. You can also place a few here and there on top of product boxes on shelves.

Doctor and dentist offices: If you go to the doctor or dentist take some cards and put them in between the pages of the magazines that are in the waiting room.

People you meet: Hand them out to everyone you meet - especially when you buy something from anyone. Leave them in the back seat of taxi cabs too!

These are easy and fun ways to get the word out.

3. Make your own drop cards

If you’re on a tight budget, you can also have drop cards printed at www.VistaPrint.com - last time I checked, they offer 250 FREE cards from their pre-selected templates, and all you have to do is pay shipping, which is about $5 or $6 bucks.

You can put any text you choose in the text fields of their templates (rather than the type of text that a field is intended for). That way, you can create a card with an ad or a "sizzle" message with a link to your website(s) rather than creating a more traditional business card.

4. Use your car to advertise 

 I.D.It! Plates

I.D. It! Plates offers a cool way to advertise your website when you’re driving or stuck in traffic.  

 

 

They’re "traveling billboards" that easily attach to your car and can also be displayed just about anywhere… on doors, windows, filing cabinets, etc.

Another great advertising tool you can use on the road are WebDecals. ==> They’re static cling decals that stick to smooth surfaces without adhesive. Just clean your window and apply. The letters can be made up to 2 inches tall and up to 40 inches in length.

Additional resources for:

  • Drop Cards

  • Magnetic Signs for your car

  • Door Hangars

  • Tear-Off Flyers

Go to: www.rjamarketinginc.com/onebigteam 

 

 

 

 
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